Art Basel
MONETIZATION STRATEGY
Art Basel Miami Beach needed a roadmap to turn brand energy into revenue.
L&Co. delivered a strategic playbook to monetize the Art Basel brand, offering both short-term wins and a long-term vision.
Art Basel Miami Beach needed a roadmap to turn brand energy into revenue.
L&Co. delivered a strategic playbook to monetize the Art Basel brand, offering both short-term wins and a long-term vision.