YouTube
CREATOR LEARNING & INSPO AT THE BOYS & GIRLS CLUB
YouTube wanted to inspire the next generation of creators at the Boys & Girls Clubs of America.
L&Co. designed and executed a pilot hybrid event series featuring YouTube creators. We brought each creator’s area of focus to life — from origami to personal branding — through custom pop-up installations and themed workspaces at each club. Teens got hands-on, learning directly from their favorite creators in a totally immersive experience that lived on in their space.